Creator Media Kit · 2026

Harrison
Aughey

Expat life. Amsterdam work culture. The honest version of moving abroad and building something real.

903K Views · 30 days
500K Accounts reached
88.6% Non-follower reach
4K+ Followers
About

The expat life that brands
want to be part of

I'm Harrison — an Australian creator who moved abroad at 24 and spent years building a career in Amsterdam. After six years in the Netherlands, I left my job to document the honest version of expat life: the visa applications, the culture shock, the freedom of working on your own terms in one of Europe's most exciting cities.

My content reaches people at a decision point — they're thinking about moving abroad, finding a sponsored job, or building a life that looks different from the default. That's an audience with intent. They act on what they trust.

I don't do polished. I do real — and that's why it converts.

Expat Life
Real stories from inside the expat experience — housing, culture, bureaucracy, and the parts the highlight reels skip.
Amsterdam Work Culture
Visa-sponsored jobs, Dutch workplace dynamics, and what international careers actually look like day to day.
Self Discovery
The journey of building a personal brand, quitting the conventional path, and figuring out what comes next — in real time.
Numbers · Last 30 Days

Small following. Massive reach. 88% of every view comes from people who don't follow me yet — which means every brand integration lands in front of a fresh, qualified audience, not the same people seeing the same content again.

903K Total Views Reels driving 89.2%
500K Accounts Reached Unique people
88.6% Non-Follower Reach New audience, every reel
57,037 Interactions 91% from Reels
34,549 Accounts Engaged 67.7% non-followers
9,797 Profile Visits From content to profile
3,000+ Guidebook Users Currently engaging with move abroad & sponsored job guidebooks

What this means for your brand: A 500K reach with only 4K+ followers means a content-to-follower reach ratio of 120x. Most creators with this many followers reach 5–15K accounts per month. This audience is actively discovering this content — not just scrolling past a familiar face. Integration here means genuine discovery, not retargeting.

Audience Profile
Who's watching
Expats & internationals
Primary
Aspiring expats (pre-move)
Large
25–35 age bracket
Core
English-speaking globally
Broad
Audience mindset
In active planning mode
High intent
Career-focused & ambitious
Strong
Makes financial decisions
Yes
Trusts authentic voices
Very high
Content
🎬
Story Reels
Voiceover-driven narrative reels in the 30–60s format. High save rate. Built for reach and emotional resonance — the format driving 89% of all views.
📋
List & Guide Content
Numbered, practical content — "5 things no one tells you about working in Amsterdam." High saves and shares. Strong ManyChat automation attached.
💬
DM Automation
ManyChat flows triggered by keyword comments. Brand integrations can include comment-gated guides — driving measurable DM volume and lead capture.
Brand Alignment

My audience is a very specific type of person: internationally mobile, career-driven, and actively making decisions about how they work, live, and spend. The brands that fit this audience are the ones they'll actually use.

🌍 Relocation & Expat
Visa services, relocation platforms, international moving companies, expat banking, global SIMs
💼 Career & Remote Work
Job boards, remote work tools, productivity apps, professional development platforms, LinkedIn tools
🏠 Housing & Lifestyle
Furnished rental platforms, short-stay accommodation, co-living brands, home setup services
✈️ Travel & Mobility
Travel insurance, flight comparison tools, luggage brands, digital nomad tools
💳 Finance & Banking
Neobanks, international payment apps, currency exchange, expense trackers
📚 Education & Guides
Language learning apps, online courses, coaching platforms, certification services

Why a small creator with massive reach beats a big creator with passive followers

120x reach ratio
For every 1 follower, content reaches 119 new people. That's algorithmic momentum most creators at 50K+ don't have.
Niche = precision
Every viewer is either an expat or someone actively thinking about becoming one. Zero wasted impressions for aligned brands.
Early mover advantage
Brands that partner now get rates that won't exist at 10K followers. And founder-level authenticity that won't scale past a certain size.
Integrated funnel
ManyChat automation means brand integrations can have a measurable, trackable DM funnel attached — not just impressions.
Collaboration Options
High conversion
ManyChat Integration
Comment-triggered DM flow where your brand or offer is embedded inside a guide people are already requesting.
Keyword trigger reel
Branded DM guide sequence
Lead volume tracking
Ideal for lead gen & apps
Sustained presence
Series Partnership
Multi-reel integration across a content series — e.g., "Moving to Amsterdam: Week 1–4." Brand presence across multiple touchpoints.
3–4 integrated reels
Brand mention in series arc
Story reposts included
Best pricing per reel
Flexible
Custom Partnership
Gifted products, affiliate arrangements, co-created guides, or bespoke integrations. Open to creative collaboration that benefits both sides.
Tailored to your goals
Affiliate links available
Gifted + fee hybrid options
Let's talk
Video Samples

Every reel is shot, scripted, and edited by me. Three distinct content formats — each built for a different goal, all performing in the same niche.

200K+Views
HighSave rate
StoryFormat
150K+Views
DM flowAttached
GuideFormat
100K+Views
HighComments
OpinionFormat
Want to see the full catalogue? Every reel, including top performers and branded content examples, is on my Instagram profile.
View on Instagram →
Let's Work Together

Ready to reach
500,000 people?

Get in touch and I'll respond within 24 hours.

Email
work@harrisonaughey.com
Instagram
@harrisonaughey
Response time
Within 24 hours